Smart typography tools

Tue, 9 Apr 2024

As I mentioned in a recent interview, inventing typographic intelligence technologies is what I do at work. So I thought I’d elaborate: Imagine spell check for design, with advice about choosing fonts, setting line spacing, rearranging text, and more. I’m guiding a small team as we decide what to check for, how to make changes, and how manual/automatic the controls should be.

The hard part is, well, all of it. Design decisions are interrelated, and there are no correct answers (despite what snobs may say). Landing an acceptable user experience is tough. And the deafening roar of “AI” makes it challenging to focus.

But although it’s difficult, creating smart typography tools is worth doing because human beings need to take better care of one another. Better tools can help designers scale their empathy and show the business value of being more considerate.

Good typography means many different things to many different people. While there is no “correct”, there are contexts, conventions, and cultures. By designing from many different flexible, multiscriptual, accessible points of view simultaneously, we can craft compositions that respectfully respond to fit individual readers. Practically speaking, this is unreasonably complicated. But with assistance it becomes possible.

If a computer is a bicycle for our minds, then typography is a bicycle for our words, helping them to reach further and have a greater impact. Smart typography tools will let us go up a few gears, providing sensitive, high-level controls to manage low-level details. The algorithms that power these controls can be fine-tuned by experienced users, and can provide targeted domain-learning materials to help everyone stay sharp.

Typography is way too hard these days. While doing a good job should require some effort and investment, it often feels like we waste our energy and money poking through nests of angry features, trying out fluffy apps that claim to save us time, or setting up (and maintaining) elaborate systems that aren’t much fun. There must be a better way to apply our skills and knowledge.

Flexible, digital creations could match and, over time, even transcend the design quality of history’s finest printed works if we exercise care, honor diversity, and elevate the baseline functions of our design tools. Typography can show us the way.

Time with my family

Wed, 3 Apr 2024

Now in my mid-forties, I increasingly appreciate time spent with my spouse, children, siblings, and parents. Nothing nourishes and uplifts me more, comforts me more in uncertainty, or provides me with more clarity and energy to focus on projects in life and work than spending time with my family. It is a great privilege and a blessing that these relationships are positive.

Dedicated self-reflection led me to prioritize family time, and systems are now in place to preserve the likelihood of my spending time in this way.

Eileen and I meet daily to plan our days and support one another. In focused moments, I listen to each of my daughters talk about what they’re doing or excited about, and sometimes I take them on “truck dates” where we go somewhere nearby with a snack and talk for a little while.

I chat with each of my parents at regular times each week. I tried this with my brothers, but our combined schedules make it too unpredictable. Instead, we message occasionally and annually we hang out for a weekend, doing the stuff we used to do as kids.

It’s hard to capture how special these times are to me, and how deeply satisfying it is to have invested my life in these ways. I have tried, in Oliver Burkeman’s words, to treat each experience “with the reverence we’d show if it were the final instance of it” … and to also recognize that it is “incomprehensibly miraculous to have been granted any time at all”. Quotes from Four Thousand Weeks.