Growing up, Dungeons & Dragons (D&D) had always intrigued me. A neighbor with whom I was friendly but not very close had all these mysterious books and beautiful dice, and he tried to explain things to me … but we didn’t have much time to get into it.
Then a few years ago, I picked up a starter set to try playing with my older girls. I acted as the Dungeon Master (DM) and read the story to them, explaining how to play while keeping one eye on the instructions. They liked imagining their characters and playing with the dice, but it wasn’t a very memorable experience.
Fast forward to yesterday. I suddenly wondered, can ChatGPT be the DM, provide the story, and take care of remembering all our stats, abilities, and inventory? Heck yeah it can!
Yes, I can absolutely be your Dungeon Master (DM) for a Dungeons & Dragons game! Since you’re new, I’ll guide you through everything step by step, keeping it fun and simple.
We used ChatGPT to create our own characters, track stats, and play out a unique story. My daughters completely loved making up their own characters easily — Frostfang, a cat wizard and Shadow, a wolf rogue. Plus, I could play along with them as Cool Blue, a human fighter named after the Gatorade I was drinking. It was great to experience a story we could guide, but didn’t need to totally invent. We are searching an enchanted forest for dragons to tame and ride. The forest is full of warrior cats because my 12yo insisted on this. And every so often there’s a platypus involved because my 7yo is partially playing.
At this point, what we’re doing probably does not count as Dungeons & Dragons, but we’re having a blast. We’re rolling physical dice to determine outcomes, exercising special abilities ChatGPT created for our characters, and moving through a rich choose–your-own-adventure story with challenging battle sequences. A great family activity for dark winter evenings. We’re definitely going to do more of this during holiday downtime.
Here’s an example response after we made a decision:
Investigating the Scale: Results
Your team carefully examines the glowing dragon scale from all angles, piecing together its mysteries.
Frostfang: Arcane Insights
• Roll (14 + 3 = 17): Success!
Frostfang’s eyes narrow as they trace the faint magical runes etched into the scale’s surface. They recognize these as dragonbinding glyphs, ancient magic used to create bonds between dragons and those deemed worthy.
The scale is clearly more than a trophy—it’s a key to establishing a connection with a dragon. Frostfang deduces that finding and taming a dragon will require this scale as proof of your worth.
Shadow: Perceptive Observations
• Roll (5 + 4 = 9): Partial success.
Shadow sniffs the scale and catches faint traces of sulfur and ozone—likely from the fiery dragon construct—but nothing else stands out. They growl softly in frustration, muttering, “It smells like… magic and burning rocks.”
Cool Blue: Physical Examination
• Roll (18 + 1 = 19): Success!
Cool Blue feels the scale’s surface, noting that it’s cool to the touch despite its faint glow. It’s lighter than expected but incredibly durable, hinting at its draconic origin. Turning it over, Cool Blue notices that the scale has a slot or groove on the underside, as if it’s meant to fit into something larger—perhaps a pedestal or artifact deeper in the forest.
What the Party Discovers
The glowing scale is a powerful artifact that serves two purposes:
1. Dragonbinding Key: Proof of your worth to bond with a dragon.
2. Part of a Larger Puzzle: The slot underneath suggests the scale is part of a more significant artifact or device that you may find deeper in the forest.
Next Steps
1. Follow the Map: Return to the map and choose the next path (Shadowed Hollow or Crystal Glade).
2. Discuss as a Group: Talk about what you’ve learned and how to proceed.
3. Rest and Prepare: Heal up or recover before moving forward.
All devices need to interact. If a thing does not interact, it will be considered broken. Over the past few years I’ve been collecting stories of what it is like to grow up in the digital age. As an example, one of my friends had a young daughter under five years old. Like many other families these days, they didn’t have a TV, just computing screens. On a visit to another family who happened to have a TV, his daughter gravitated to the large screen. She went up to the TV, hunted around below it, and then looked behind it. “Where’s the mouse?” she asked. There had to be a way to interact with it. Another acquaintance’s son had access to a computer starting at the age of two. Once, when she and her son were shopping in a grocery store, she paused to decipher the label on a product. “Just click on it,” her son suggested. Of course cereal boxes should be interactive! […] The dumbest objects we can imagine today can be vastly improved by outfitting them with sensors and making them interactive.
Introducing Typography Advisor. As an experiment, I made this custom version of ChatGPT to help when I’m designing with text and working on layouts. Like regular ChatGPT, I find it most useful when getting started or when I feel stuck — it can inform decisions, suggest next steps, and aid in exploration.
Intelligence technologies can accelerate our natural design habits. We already act as our own advisors by observing, referencing schema, and balancing unknowns in order to make predictions and discover new possibilities. With technology assistance, we can challenge ourselves to grow by considering advice that might not naturally come to mind. Like a second brain.
Typography Advisor is different than plain ChatGPT in a few ways that I hope make it more useful and tolerable: I have instructed it to be thoughtful, to limit jargon, and to link out to good resources often rather than trying to answer every question. Its strengths are in clarifying concepts, promoting learning, encouraging study, and providing context.
To make that happen, I preloaded this GPT (that’s what ChatGPT calls custom versions: Generative Pre-trained Transformers, or GPTs) with knowledge of my writings on typography. Annoyingly, Typography Advisor now biases towards my writings because of this preloaded knowledge. I’ve added many instructions to try to quiet this, but it’s an ongoing struggle. I also don’t trust its code generation or image analysis yet, so I’ve added warnings to responses that involve those kinds of content.
It’s not perfect, but I thought Typography Advisor was worth trying as an experiment. If you test it out, tell me via email or social. ChatGPT doesn’t share any details about how people are using this, so direct feedback is the only way to improve.
Empathy is the ability to share the feelings of others. It’s what makes us good at creating products for other people as we can better understand their problems and create solutions that fit their needs. It’s always easier to create products for people who have the same needs as us, since we understand our own requirements—and the reasons behind them—better than anybody else. Many successful products are created when people “scratch their own itch.”
The problem with creating products to suit only our needs is that, in the tech industry, we are largely people of similar ages, abilities, backgrounds, and educational and financial statuses. We end up creating products for people just like us, forgetting that other people may have requirements that differ from, or even conflict with, our own. To create more useful, usable products, we need to understand and care about differing needs.
There is a tendency to think that to delight someone with design is to make them happy. Indeed, the work may do that, but more appropriately, the objective is to produce a memorable experience because of its superior fit. The times that design delights us are memorable because we sense the empathy of the work’s creator.
We feel understood, almost as if by using the work, we are stepping into a space designed precisely for us.
Since early in the 20th century, researchers have documented that individuals respond differently to text format. More recent research has shown that small changes to text format can improve individual reading outcomes. Adults can improve their reading speed by as much as ten pages per hour by changing the font alone. For children, Readability Matters has seen an instantaneous change to reading fluency, the speed of accurate reading, of up to 50% or more. (Advancing the Reading Ecosystem) Personalized reading formats are not just a solution for struggling readers. While a small number of readers did not benefit from a change to the alternative formats offered, both of these studies demonstrate results for individuals of all reading ability levels. In a proof of concept conducted with Adobe, improvements occurred for students reading at the 23rd and 99th percentile of their peers. Strong readers and struggling readers, adults and children, all have the potential to experience improved reading outcomes using a technology-enabled model of reading with personalized text formats.
Hey, I started a podcast. 10m long, super casual, may not keep it up. But close friends said kind things, so I’m gonna publish and see what happens. RSS, Spotify, Apple, Overcast.
Possibly the most basic and necessary feature of any living process is the fact that it goes gradually. The living structure emerges, slowly, step by step, and as the process goes forward step by step there is continuous feedback which allows the process to guide the system towards greater wholeness, and coherence, and adaptation. This is obvious, of course. To a biologist or ecologist it is self-evident.
Yet in architecture it is far from self-evident. Neither the process of design, nor the process of construction in modern conventional processes work like this. Instead there is a conception of a desired end-state (the design), and the system of architectural and constructional processes is geared up to producing this desired end-state, efficiently, and at all costs as it was initially defined — almost entirely without realistic feedback and improvement and adaptation while the processes are going on.
Originally published in 2018, Flexible Typesetting has sold thousands of copies and given a new generation of designers fresh mental models to craft meaningful, multidimensional typography. It is required reading in elite design programs and has encouraged the rethinking of core curricula.
Few things in my career have been as rewarding as writing and sharing this book. I’m so excited to give it to you for free. Download the PDF.
I hope you’ll recognize the significance of this moment we share together in the living story of graphic design.
Many people think of the web as just another medium, like print or film, and glamorize each new platform or device as the next big thing when, in reality, these are mere happenings in a vast new layer of our world — a plane where human beings should enjoy greater power, individuality, and dignity.
Flexible Typesetting is my attempt to guide you in the practice of design on this new plane. From Chapter 1’s philosophical framing, to Chapter 2’s prioritization of text and reader, to the multidimensional considerations in later chapters about picking fonts, shaping text, and managing compositions, this book blends vital typographic tactics with rhetorical questions that challenge the reader to reason deeply about beauty.
Although I’m proud of having written this book, and although it continues to help me drive product work at Adobe toward accessible, readable, respectful outcomes, my goal has always been to find you and inspire you to contribute to our shared story.
It’s the first how-to book on contemporary typography that keeps its promise.
My sincerest thanks to A Book Apart for starting and growing one of the finest brands in design education, and for inviting me to take part in the journey. Many thanks.
To my fellow ABA authors: It has been my great privilege to be in your company, it’s an honor to have first published my book in a collection alongside your fine works, and I look forward to supporting your inevitably awesome future efforts. Solidarity!
It saddens me that ABA has closed its doors, but all things end. This was a special experience that I will always appreciate. Later, I may reformat Flexible Typesetting as a web reading experience. For updates, get your copy of the book.
The truth is, most of us discover where we are headed when we arrive. — Watterson
You have to trust that the dots will somehow connect in your future. — Jobs
To do great work, the right strategy is not to plan too much. — Graham
Stories forthcoming.
About
Hello, I’m Tim Brown. I’m a designer and toolmaker with 15 years of product leadership experience.
My special interest is typography, a fancy word that means using fonts. I’m Head of Typography at Adobe, where I work on design tools and help people stay sharp.
I live and work in New York State’s Hudson Valley with my wife and college sweetheart Eileen, our three daughters, and our dogs.
Please feel welcome to email and connect on social.
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Flexible Typesetting is a book about how to make websites and apps look great at different screen sizes.
Flexible Typesetting
Practicing Typography Basics